Spring Guest Lecture: “Media Relations at NATO”

On April 29, Tony White, Senior Press Officer in the NATO Media Operations Centre, came to the VeCo campus to share his expertise in Press and Media. He highlighted that communication is about being understood, and the importance of preparation, of messages being simple and correct, and the follow-up including measureing the effects. He also touched upon how languages and cultural differences can play a tricky role in delivering the news. In addition to the students, some communication/international relations professionals from various sectors also attended this lecture to hear and learn from Mr. White. The discussion continued during the Q & A and reception, where everyone enjoyed a nice and open conversation.
Apr 29 lecture (2)  Apr 29 lecture (3)