Miwa Kitamura, External Relations at VeCo, speaks at the CASE Europe Annual Conference

Miwa Kitamura, Communications, Marketing & Recruitment Manager at Vesalius College, was invited to speak at the CASE Europe Annual Conference, which took place in Manchester last week. Over 1000 delegates in the field of higher education from 34 countries participated.

She spoke about what cultural differences are, how important it is to understand the culture in order to make your communication and marketing strategy work in the international setting, by providing tangible examples and tips.