Learning Objectives

The objective of the Communication and Public Relations programme is to produce competent and ethical communicators who can demonstrate a proficiency in research and theory of the discipline of Communications, and can study communication processes from a global angle. The purpose is to promote the understanding of occupational, regulatory, ethical, technological, political, commercial and cultural factors in communications.

Throughout the programme, students develop a conceptual understanding of human, mass and organisational communications and their social, economic and political dimensions. Graduates are expected to apply communication theories to their understanding of events and contexts, do research and learn the function and organisation of political institutions and business industries and the social responsibilities of professional communicators.

In addition to a conceptual approach, students are trained in essential practical skills including the finding, analysis, critique, organisation, writing, editing and presentation of information across a variety of audiences. Furthermore, students are expected to become critical listeners and thinkers, and to study the diversity of communication as it varies by age, class, ethnicity and gender.
Students are prepared for careers in various sections of the media, public relations and advertising industries. They are also prepared to work in the communications departments of political institutions, pressure groups or business corporations, or to continue studying at the graduate level in various communication and media studies fields.

The ‘vision’ of the Communication and Public Relations programme is translated into the list of the 11 Broad Intended Learning Outcomes hereunder:

  1. Have a thorough knowledge of scientific levels, types and components of (technologically mediated and not mediated) communication.   
  2. To distinguish various media critically and thoughtfully, based on characteristics, audience, users, effects and applicability.   
  3. Describing and comparing theories, concepts, authors and paradigms of the domains within the communication science.   
  4. Knowing and applying the most common qualitative and quantitative methods research in communication science.   
  5. Contribute to the initiating, planning and executing basic and applied research around communicators, channels, messages or recipients, starting from a defined mission and report back to colleagues and laymen.   
  6. Detecting and analyzing organizational and social communication processes to support troubleshooting.   
  7. Know the structure, organization, operation and development of the media landscape and identify and assess their implications, in a communication strategy and policy context.   
  8. Reflect critically on the role of media and communication in social, cultural, economic, psychological, technological, political, legal and other contexts.   
  9. Assessing the impact of social, cultural, economic, psychological, technological, political, legal and other factors on communication processes.   
  10. Apply and transfer of models, methods and theories from auxiliary sciences.   
  11. To identify the ethical dimension of a communication problem and to acknowledge different points of view.