On Wednesday the 15th of February 2017, Bruno Vandermeulen (IP Litigation Lawyer, Partner at Bird & Bird) gave a lecture at Vesalius College entitled ‘Intellectual Property Law: Why It Matters to Business’. The dynamic and participative event brought together around 30 students.
Mr. Vandermeulen began the lecture with an explanation of the different types of Intellectual Property Rights. He also focused on the relation between Law and Marketing and, through different examples, he explained the relevance and importance of the proper use of branding. During the lecture, students had the chance to discuss different concepts such as patents and the relation between technology and ethics, big data and cyberespionage.