Learning Objectives

The objective of the Communication Studies programme is to produce competent and ethical communicators who can demonstrate a proficiency in research and theory of the discipline of Communications. The purpose is to promote the understanding of occupational, regulatory, ethical, technological, political, commercial and cultural factors in communications.
Throughout the programme, students develop a conceptual understanding of human, mass and organisational communications and their social, economic and political dimensions. Graduates are expected to apply communication theories to their understanding of events and contexts, do research and learn the function and organisation of political institutions and business industries and the social responsibilities of professional communicators.

In addition to a conceptual approach, students are trained in essential practical skills including the finding, analysis, critique, organisation, writing, editing and presentation of information across a variety of audiences. Furthermore, students are expected to become critical listeners and thinkers, and to study the diversity of communication as it varies by age, class, ethnicity and gender.
Students are prepared for careers in various sections of the media, public relations and advertising industries. They are also prepared to work in the communications departments of political institutions, pressure groups or business corporations, or to continue studying at the graduate level in     various communication and media studies fields.

The ‘vision’ of the Programme is translated into the list of the 12 Broad Intended Learning Outcomes hereunder:

  1. To acquire knowledge of Communication Studies as a science and understand and compare the academic literature of different fields of Communication studies (human, mass, organisational, intercultural, political and business communication, journalism studies, strategic communication, and media production, research and development).
  2. To promote the understanding and critical reflection of occupational, regulatory, ethical, technological, political, economic, and cultural factors in communication and different media industries, and be able to assess their impact.
  3. To know and be able to apply the main social science research methods in the design and execution of communication projects, independently or in a team.
  4. To gain insight into the functioning and be able to critically analyse data and communication processes of media companies, as well as governments, business firms and other organisations and assist problem solving.
  5. To be highly skilled in oral and written communication and be able to successfully address diverse audiences.
  6. To understand the ethical aspects of the work and the social responsibilities of professional communicators in different contexts such as interpersonal, small group and organisational communication, journalism, new media, public relations and marketing, in a comparative intercultural perspective.
  7. To learn the principles of economics and management of the communication industry.
  8. To understand the international aspects of the communication industry.
  9. To be able to analyse the media governance structures of different media landscapes and triangulate the legal, market and civil society aspects of communication policies.
  10. To get acquainted with topics that impact and go beyond the Communication industry, such as terrorism, environmental issues, emerging economies, etc. and be able to use perspectives from other social sciences.
  11. To be able to work efficiently in multinational environments.
  12. To be prepared to pursue a Master’s degree in all the different fields of Communication Studies (get stimulated to lifelong learning) and/or attain a high-level occupation in a relevant field.